http://jkt.web.id– Targeting a New Market, Rare Beauty Presents at Sephora Indonesia , Rare Beauty Products. Source: Sephora Indonesia , Makeup enthusiasts are advised to stay close because Rare Beauty by Selena Gomez is finally officially launched in Indonesia! This time, the brand is partnering with Sephora as its exclusive retail partner in Indonesia for both in-store and online.
All Rare Beauty products are now available for purchase in Indonesia. Fans of Selena Gomez and the brand, as well as makeup enthusiasts, now don’t have to travel overseas to enjoy the brand’s entire product range.
Starting from The Soft Pinch Liquid Blush which is the brand’s best seller, Positive Light Tinted Moisturizer with its 24 colors, to Perfect Strokes Matte Liquid Liner which is inspired by calligraphers and has up to 800 individual bristles in its brush. Not to forget, the Rare Beauty Soft Pinched Tinted Lip Oil which on the first day was sold out in all Sephora Indonesia stores.
Selena Gomez’s interest in beauty products was born at a young age, when she experienced sitting in her first makeup chair. For the past four years, the actress and singer has channeled her passion into the development and launch of Rare Beauty.
She wanted to create a beauty brand that excels and helps people celebrate their unique selves. Selena openly addresses beauty myths and society’s unrealistic expectations that are unattainable.
Through Rare Beauty, she dismisses the beauty myth of physical perfection. The brand uses makeup as an instrument in celebrating one’s uniqueness and a form of love and self-acceptance.
“I am very excited to release great beauty products. But also to celebrate the things that make each of us special, unique and rare,” says Selena.
ALSO READ:
This product is designed to express ourselves. Each product has a unique background and Selena is involved in every step of the development of the brand’s products. In 2020, the Rare Impact Fund was launched as part of Rare Beauty’s commitment to mental health and self-acceptance.
1% of all product sales will be donated to the Rare Impact Fund which aims to expand access to mental health services and education for young people around the world. To date, the Rare Impact Fund has awarded nearly US$3 million to 12 organizations focused on increasing accessibility to mental health resources through various means, including supporting 24/7 hotlines and increasing teacher knowledge.