www.jkt.web.id – RE juve focuses on zero waste at 9 years old , Entering its 9th year, Re.juve is increasingly focused on reducing plastic waste. Entering its 9th year, PT Sewu Segar Primatama through the Re.juve trademark is increasingly showing its seriousness in reducing plastic waste. Through the #GOODforEarth pillar, Re.juve strives to continue to provide benefits to society and the environment.
Richar Antony, CEO & President Director said that every effort made by Re.juve is based on realistic elements, so that it is more sustainable and not just public relations (PR) gimmicks.
“To be able to help the environment, we must first help ourselves to live a healthy life. For this reason, our commitment does not only stop at maintaining the quality of each food and beverage product, but also commits to protecting the earth through the #GOODforEarth pillar with one of our efforts not to increase plastic waste,” Richard said in a media gathering session
A number of steps have been taken by Re.juve to protect the environment. For example, the collaborative campaign “Bring Back Your Empty Re.juve Bottle” that has been running since 2019. Through this campaign, consumers are invited to return used Re.juve bottles to the nearest Re.juve outlet to be distributed to local waste banks.
Then in 2020, Re.juve simultaneously replaced all PET plastic bottle packaging used in all Re.juve variants to 100% food-grade Recycled-PET (rPET) bottles.
“From the beginning of 2020 until now, more than 280 tons of additional plastic waste has been prevented by Re.juve from ending up in landfills, seas, and other places. This is equivalent to approximately 17.5 million bottles of bottled water,” said Richard.
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On the same occasion, Richard added that the rPET bottles used by Re.juve come from local producers. He also said that the ecosystem in reducing plastic waste in Indonesia is actually qualified, but unfortunately there is no party that facilitates it.
Therefore, it takes an active role for the government to provide more serious policies to tackle this problem, especially in the industrial sector.
“Hopefully the use of rPET in the future can have a positive influence on the formation of government policies in overcoming plastic waste, including regulations that require the use of recycled plastic (rPET), as well as the increasing number of adequate plastic waste processing facilities,” said Richard.